How much does an in-ground swimming pool cost?
Inground swimming pools in the Sacramento, California region start in the mid 30's. While it is true, some companies advertise inground swimming pools for less, the pools advertised normally lack concrete decking and/or limits the total amount of plumbing and electrical, and invariably use equipment from the "Good" category rather than the "Better" or "Best" category of a given pool equipment manufacturer.
Bottom line: Cheap is never Good, and Good is never Cheap